Marketing for Schools

Marketing for Schools

Marketing for Schools

The Glow Learning “Marketing for Schools” E-learning course is aimed to help education staff responsible for handling a school’s marketing communications, whether from a teaching, marketing or school support background.

Register Your Interest  


Product Description

All schools need to be able to clearly communicate their schools key messages to meet their organisational objectives.


Every school (primary, secondary, state-funded or private) needs a communications leader and whether this is a member of the senior leadership team, a specialist member of support staff or a teacher taking on additional responsibilities, this course will equip them for the role.


Our highly-focused online school marketing course helps to empower staff to deliver marketing and communication plans to meet their school’s organisational objectives.


The course helps schools to use both the latest digital technology and traditional marketing channels to communicate with their key stakeholders.


We partner with both marketing and education experts to seamlessly deliver all aspects of school marketing. Our specialist marketing knowledge and unique understanding of all types of schools to deliver effective marketing learnings.


Course Modules:


Building Your School’s Communication Objectives:

  • MODULE 2 – PEST Analysis
  • MODULE 3 – Competitor Analysis
  • MODULE 4 – Stakeholder Analysis
  • MODULE 5 – Communications Audit
  • MODULE 6 – Objective Setting

Defining Your School Identity:

  • MODULE 7 – Creating a Message & Brand Consistency

Finding Stories:

  • MODULE 8 – Finding and Recording Stories

Telling Stories:

  • MODULE 9 – Social Media
  • MODULE 10 – Creating Publications
  • MODULE 11 – Media Relations & Relationships

Turning Objectives into an Action Plan:

  • MODULE 12 – Creating a Communications Action Plan

About us

At Glow Learning, we are passionate about helping schools meet the challenging demands of the ever changing education sector by empowering teachers and students through effective e-learning courses. Our team is made up of specialists across the education sector as well as marketing and technology gurus to enable us to develop engaging online courses that meet the specific needs of all types of schools.


Glow Learning

c/o ON Marketing

80a Oswald Road


North Lincolnshire

DN15 7PA

T: 01724 231139